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30/03/2011 (Entry by Kruthi) Final meeting and report arrangement 6 pm to 8pm

Attendees: Emily, Shyju, Kruthi

We did the final report editing, checked the Appendixes. Structured the report carefully and verified the mistakes before printing.

29/03/2011 (Entry by Kruthi) Team Meeting today from 6 pm to 8.30pm Attendees: Emily, Shyju, Kruthi

Worked on last editing and

28/03/2011 (Entry by Kruthi) Team Meeting today from 2 pm to 11pm Attendees: Emily, Shyju, Kruthi

Continued with the editing and also worked on the references (books for library). Worked on the two questions as well. Also continued work on Appendixes.

27/03/2011 (Entry by Kruthi) Team Meeting today from 4.30 pm to 11pm Attendees: Emily, Shyju, Kruthi

We started with structuring the data as required and minimizing the word count for each model. Worked on the image editing of few of the methods and also discussed our view on every section.

26/03/2011 (Entry by Emily) Team Meeting today from 1030 to 3pm Attendees: Shyju, Kruthi, Emily

We met today as a group to go over the draft of the paper. We continued to flush out the draft, removing items that related to the analysis of the model and inserted those into appendices. We further discussed our recommendations. We reviewed and made changes to the outline of our report. We are finding it challenging on how to link all the models and provide enough detail to fit within our word count.

Each group member left the meeting today with their own tasks. Kruthi and Shyju will be finalizing and fixing the visuals for the appendices, table of contents, references, etc. Emily to go over draft and delete repetitive items.

Next meeting Sunday: March 27 at 430pm!

24/03/2011 (Entry by emily) Team meeting today from 11 to 7pm. Attendees: Shyju, Kruthi, Emily

It was a really good meeting today. We worked on discussing our recommendations, limitations and assumptions to the case. We organized and started working together on the visual diagrams for our appendices that are applicable to the models we used.

We also completed the last piece of our observational market research. Together we went to Harrods today to check out the Illy Espressamante Cafe they have there. To our surprise - it was changed to its competitor brand!

Next meeting will be on Saturday at 10:30am.

19/03/11 22:56 (Entry by Shyju)  Team-meet today morning:  Attendees - Emily, Kruthi <span style="font-family: Tahoma,Geneva,sans-serif;"> Absent: Shyju

<span style="font-family: Tahoma,Geneva,sans-serif;"> Following is the minutes sent by Emily and Kruthi.

<span style="font-family: Tahoma,Geneva,sans-serif;"> It was a good meeting today - me and Kruthi have established a game plan! See below and PLEASE note the next mtg time/date. If you dont come ill be sad :( Kruthi emailed some really good examples today and I have emailed you the skeleton of the internal/external analysis - what we have so far....

<span style="font-family: Tahoma,Geneva,sans-serif;">NEXT MEETING: THURSDAY MARCH 24 - ALL DAY!! - Mark your calendar!!!! Start time: 1030am

<span style="font-family: Tahoma,Geneva,sans-serif;"> To Do List for Group - FOR WEDNESDAY March 23 - SEND TO EMILY BEFORE 5pm! Emily will complete first draft wednesday evening - cant do it without your analysis. <span style="font-family: Tahoma,Geneva,sans-serif;"> 1. Shyju - OHMAE Model - require write up to be inserted into paper - including application/critical analysis related to Illy <span style="font-family: Tahoma,Geneva,sans-serif;"> 2. Kruthi - Brand Prism - require write up to be inserted into paper - including application/critical analysis related to illy <span style="font-family: Tahoma,Geneva,sans-serif;"> 3. Emily - ANSOFF Model - require write up to be inserted into paper - including application/critical analysis related to illy

<span style="font-family: Tahoma,Geneva,sans-serif;">FOR THURSDAY MARCH 24 - Please come with the following completed: <span style="font-family: Tahoma,Geneva,sans-serif;"> 1. Shyju - OHMAE Model Pictoral for Appendix - Please have a pictoral for both past Illy and Present Illy <span style="font-family: Tahoma,Geneva,sans-serif;"> 2. Shyju - For appendix - please have pictoral of timeline/evolution of Illy (see example in case Kruthi emailed March 19) <span style="font-family: Tahoma,Geneva,sans-serif;"> 3. Kruthi - Brand Prism - Pictoral for Appendix - Please have pictoral for both Past Illy and Present Illy <span style="font-family: Tahoma,Geneva,sans-serif;"> 4. Kruthi - Financial Growth/Highlights Pictoral for Appendix <span style="font-family: Tahoma,Geneva,sans-serif;"> 5. Emily - SWOT Analysis Pictoral for Appendix <span style="font-family: Tahoma,Geneva,sans-serif;"> 6. Emily - Pictoral for Porter/Pestle/Ansoff for Appendix. <span style="font-family: Tahoma,Geneva,sans-serif;"> 7. ALL - Provide comments for Observational Data Appendix - please include: one store experience, youtube commercials and possibly experience in cafe <span style="font-family: Tahoma,Geneva,sans-serif;"> 8. ALL - Please come to meeting on thursday with some ideas for recommendations <span style="font-family: Tahoma,Geneva,sans-serif;"> 9. ALL - Please review our two group questions and input for thursday

<span style="font-family: Tahoma,Geneva,sans-serif;">16/03/2011 22:26 (Entry by Kruthi) <span style="font-family: Tahoma,Geneva,sans-serif;"> If that is the case, its good to get their guidance. I hope it really needs Feli's help :)..just kidding..man.. <span style="font-family: Tahoma,Geneva,sans-serif;"> Yeah I changed it coz I am tired of reading and hearing my name wrong from the day I joined Uni :)..Its definitely 'i'...

<span style="font-family: Tahoma,Geneva,sans-serif;">16/03/2011 21:53 (Entry by Shyju) <span style="font-family: Tahoma,Geneva,sans-serif;">I was in the library all evening looking for one mention of OHMAE in marketing shelf.. cant find it ladies. So, I have decided to email Felicity asking for some help! :-) Haaaaa... <span style="font-family: Tahoma,Geneva,sans-serif;">Kruthi - You changed the spelling of your name in my entries.. I was again confused which was the correct ending 'i' or 'y'!! :-)

<span style="font-family: Tahoma,Geneva,sans-serif;">15/03/2011 20:00 (Entry by Kruthi)

<span style="font-family: Tahoma,Geneva,sans-serif;"> - Shared Table of Content and started writing the report.

<span style="font-family: Tahoma,Geneva,sans-serif;"> Hello Emily and Shyju,

<span style="font-family: Tahoma,Geneva,sans-serif;"> As discussed with the model allocation, I have some info on the Porter's 5 forces which is being done by Emily. <span style="font-family: Tahoma,Geneva,sans-serif;"> Just sharing that:

<span style="font-family: Tahoma,Geneva,sans-serif;"> PORTER'S: <span style="font-family: Tahoma,Geneva,sans-serif;"> http://www.investopedia.com/features/industryhandbook/porter.asp <span style="font-family: Tahoma,Geneva,sans-serif;"> http://www.isnie.org/assets/files/papers2007/borzoni.pdf

<span style="font-family: Tahoma,Geneva,sans-serif;">14/03/2011 11:30 (Entry by Kruthi)

<span style="font-family: Tahoma,Geneva,sans-serif;"> - Researched on PESTLE and PORTER'S. <span style="font-family: Tahoma,Geneva,sans-serif;"> - Using the following links to write PESTLE analysis of Illy:

<span style="font-family: Tahoma,Geneva,sans-serif;"> http://www.illy.com/wps/wcm/connect/ca6a190049bc1366b160bf3421ba4f2d/illy_presskit_2008_EN.pdf?MOD=AJPERES&CACHEID=ca6a190049bc1366b160bf3421ba4f2d

<span style="font-family: Tahoma,Geneva,sans-serif;"> http://www.illy.com/wps/wcm/connect/4e0620804134ef09b37df73e08dbbff4/2009+Illycaff%C3%A8+environmental+declaration.pdf?MOD=AJPERES&CACHEID=4e0620804134ef09b37df73e08dbbff4

<span style="font-family: Tahoma,Geneva,sans-serif;">10/03/2011 21:45 (Entry by Kruthi)

<span style="font-family: Tahoma,Geneva,sans-serif;"> - Shared the first opinion on Models to be used and structure of the assignment.

<span style="font-family: Tahoma,Geneva,sans-serif;">09/03/2011 23:00 (Entry by Shyju)

<span style="font-family: Tahoma,Geneva,sans-serif;"> - Completed the decision making on the models.

<span style="font-family: Tahoma,Geneva,sans-serif;">Hi Kruthi and Emily,

<span style="font-family: Tahoma,Geneva,sans-serif;">This is the page where we can get started with our log. We may have to play around this page a bit to understand the way we could maximize the result of this web page. Anyways, a couple of good practices/guidance to use this web page consistently. Please add entries in chronological order with new additions on the top of the list. I am starting off with the creation of this page to the day when we were selected as a team :-)..Way to go ladies..

<span style="font-family: Tahoma,Geneva,sans-serif;">14/03/2011 22:30 <span style="font-family: Tahoma,Geneva,sans-serif;">- Creation of this wiki webpage and invitation sent to Kruthi and Emily.

<span style="font-family: Tahoma,Geneva,sans-serif;">14/03/2011 13:30 <span style="font-family: Tahoma,Geneva,sans-serif;">- First official meeting to discuss and decide product life cycle (PLC) models for the report. <span style="font-family: Tahoma,Geneva,sans-serif;"> - The team seemed to be syncing well and all had done their share of homework and brought valuable suggestions to the table. <span style="font-family: Tahoma,Geneva,sans-serif;"> - First few minutes were spent in watching a couple of Illy Spot ads and their campaigns while browsed through their online stores. <span style="font-family: Tahoma,Geneva,sans-serif;"> - It was decided that 'Value Chain Analysis' would be better to explain the Illy products and its business model as BCG matrix model is inclined more towards departmental or a competition analysis. <span style="font-family: Tahoma,Geneva,sans-serif;"> - The 5 models were allocated among the three as follows: <span style="font-family: Tahoma,Geneva,sans-serif;"> Emily - Porters 5 forces <span style="font-family: Tahoma,Geneva,sans-serif;"> Kruthi - PESTLE, Brand Prism <span style="font-family: Tahoma,Geneva,sans-serif;"> Shyju - Value Chain Analysis, OHMAE (initial reading and understanding of the model) <span style="font-family: Tahoma,Geneva,sans-serif;"> - All three decided to work real time for the Internal<>External aspects of the situational analysis and give structure and decide final format. <span style="font-family: Tahoma,Geneva,sans-serif;"> - Next meeting to be held on Thursday, 17/03/2011 during Marketing lessons.

<span style="font-family: Tahoma,Geneva,sans-serif;">09/03/2011 23:51 <span style="font-family: Tahoma,Geneva,sans-serif;">- Emily sent out the first set of her research on the topic to Kruthi and Shyju. Files attached in the files session of this page.

<span style="font-family: Tahoma,Geneva,sans-serif;">09/03/2011 11:30 (approx.) <span style="font-family: Tahoma,Geneva,sans-serif;">- Team was decided by picking lot.. Great to have you guys together.. Still remember we were shouting to each other from one end of the class to the other end that we are together working on the project.